History

In 1980, change came to the trucking industry; rules and regulations were changing and a new way of doing business, de-regulation, allowed opportunity to come to entrepreneurial individuals and companies.

No longer were work opportunities “protected” by government rules; simply stated, if you could produce a better transportation product, if you had ideas of how things could be better, and could sell someone on that idea, the customer was able to hire you to do that.

Fortune was a “child-business” of that era. Started in 1980 with one truck, we were able to do things differently for some of our early customers and grow with them. We hauled more loads annually for Land O Lakes in the 1990’s than any other carrier; many competitors had ten times more trucks, but Fortune excelled by redesigning their regional and intra state hauling routes to provide greater efficiency than they thought possible.

We started hauling for Schwans Sales when they had just their own fleet and one outside “for-hire” trucking company. As Schwans expanded and opened new sales territories, Fortune found a profitable price structure and was able to profit in those new growth areas, often where their other carriers did not want to go. Fortune’s growth was proportional to the growth of Schwan’s.

We worked with a growing specialty fruit sales business, doing all inbound and outbound movements in a couple annual targeted sales and marketing campaigns. Growing as they grew, expanding into new territories as their business changed, providing and developing the transportation systems needed to accomplish their business model.

Today we are working with a large customer to provide greater flexibility, be better prepared to deal with daily production change, and cut overhead costs with a loading process at one of their major plants.

We have been fortunate to work for companies that were growing, changing, or just needed outside expertise, needed positive results fast, and gave us the latitude to help them meet their goals.

Today we integrate the same basic business thought process into our work areas. We participate and use technology to provide benefits for our employees, customers, and provide a better work-place atmosphere for all involved. From increasing fuel efficiencies of our equipment, satellite tracking for driver safety and increased data communication between company, customer and driver, our faster communication abilities are to better respond to the market place, and keep Fortune a company of tomorrow.

Do what works for our customers, change and modify to provide best in class service, and do so in a profitable and professional manner.